The Food Effect, the exhibit featured a number of interactive installations, one of which, Insecure Lines, broached the problem of food insecurity. Attendees could pick up one of a number of phones to hear from some of the one in eight people who lives with hunger and those fighting to end it. For each recording that was listened to over a four-day period, Land O’Lakes pledged to make a donation to people in need through the Feeding America network of food banks.
 
“The future of food security and sustainable food production requires new ways of thinking, productive conversations and an understanding of many different perspectives,” said Tim Scott, senior vice president and chief marketing officer for Land O’Lakes. “We launched The Food Effect at SXSW to not only educate visitors about significant issues like hunger, but to also give them the opportunity to make a positive impact in Austin.”
 
“We are extremely grateful for Land O’Lakes’ generous food donation,” said Derrick Chubbs, president and CEO of Central Texas Food Bank. “This food will help provide thousands of meals to Central Texas families in need. Nearly 46,000 people, one-third of them children, count on us each week for the nutritious food they need and otherwise wouldn’t be able to afford.”  
 
For more information on Land O’Lakes’ commitment to the community, go here."/> The Food Effect, the exhibit featured a number of interactive installations, one of which, Insecure Lines, broached the problem of food insecurity. Attendees could pick up one of a number of phones to hear from some of the one in eight people who lives with hunger and those fighting to end it. For each recording that was listened to over a four-day period, Land O’Lakes pledged to make a donation to people in need through the Feeding America network of food banks.
 
“The future of food security and sustainable food production requires new ways of thinking, productive conversations and an understanding of many different perspectives,” said Tim Scott, senior vice president and chief marketing officer for Land O’Lakes. “We launched The Food Effect at SXSW to not only educate visitors about significant issues like hunger, but to also give them the opportunity to make a positive impact in Austin.”
 
“We are extremely grateful for Land O’Lakes’ generous food donation,” said Derrick Chubbs, president and CEO of Central Texas Food Bank. “This food will help provide thousands of meals to Central Texas families in need. Nearly 46,000 people, one-third of them children, count on us each week for the nutritious food they need and otherwise wouldn’t be able to afford.”  
 
For more information on Land O’Lakes’ commitment to the community, go here." />
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After SXSW Activation, Land O'Lakes Donates 40,000 Pounds of Food

The donation to Central Texas Food Bank is a result of an exhibit about sustainable food production at South by Southwest

After SXSW Activation, Land O'Lakes Donates 40,000 Pounds of Food

https://cpdfdev.landolakesinc.com/Press/News/land-o-lakes-sxsw-feeding-america-donation

AUSTIN, TEXAS (April 25, 2018) — Land O’Lakes, Inc. donated 40,000 pounds of food to the Central Texas Food Bank in Austin yesterday. This donation is a result of an exhibit about sustainable food production sponsored by Land O’Lakes in partnership with Feeding America at the South by Southwest (SXSW) Conference in Austin this past March.
 
Titled The Food Effect, the exhibit featured a number of interactive installations, one of which, Insecure Lines, broached the problem of food insecurity. Attendees could pick up one of a number of phones to hear from some of the one in eight people who lives with hunger and those fighting to end it. For each recording that was listened to over a four-day period, Land O’Lakes pledged to make a donation to people in need through the Feeding America network of food banks.
 
“The future of food security and sustainable food production requires new ways of thinking, productive conversations and an understanding of many different perspectives,” said Tim Scott, senior vice president and chief marketing officer for Land O’Lakes. “We launched The Food Effect at SXSW to not only educate visitors about significant issues like hunger, but to also give them the opportunity to make a positive impact in Austin.”
 
“We are extremely grateful for Land O’Lakes’ generous food donation,” said Derrick Chubbs, president and CEO of Central Texas Food Bank. “This food will help provide thousands of meals to Central Texas families in need. Nearly 46,000 people, one-third of them children, count on us each week for the nutritious food they need and otherwise wouldn’t be able to afford.”  
 
For more information on Land O’Lakes’ commitment to the community, go here.

Media Contact: Abigail Shilling 651.242.1503

About Land O’Lakes, Inc.
Land O'Lakes, Inc., one of America’s premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2017 annual sales of $14 billion, Land O’Lakes is one of the nation’s largest cooperatives, ranking 209 on the Fortune 500. Building on a legacy of more than 96 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food production, including LAND O LAKES® Dairy Foods, Purina Animal Nutrition, WinField United and Land O’Lakes SUSTAIN™. The company does business in all 50 states and more than 60 countries. Land O’Lakes, Inc. corporate headquarters are located in Arden Hills, Minn.
 
About Central Texas Food Bank
The mission of Central Texas Food Bank is to nourish hungry people and lead the community in the fight against hunger. Founded in 1981, the food bank provides food and grocery products through a network of nearly 260 partner agencies and nutrition programs, serving nearly 46,000 people every week. Headquartered in Austin, the food bank serves 21 counties in Central Texas, an area about twice the size of Massachusetts. For more information on the food bank and its programs, visit centraltexasfoodbank.org.
 
About Feeding America
Feeding America is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, Feeding America provides meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people they serve, educates the public about the problem of hunger and advocates for legislation that protects people from going hungry. Visit feedingamerica.org, find them on Facebook or follow them on Twitter.



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